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presents
Marketing 3.0: The Integration of Mail & Print with the Online World
at the
Date: February 25, 2010
Location: San Diego Convention Center
Time: 10:30 a.m.
Speaker: Angela Hill, President & Creative Director, Incitrio
In today's marketing environment, many companies faced with limited marketing budgets are replacing print and mail campaigns for online marketing and social media. However, print and mail should not be eliminated, but integrated for the most effective campaigns.
"Social media" has become an all-encompassing buzzword that excites and terrifies professionals everywhere. What is it exactly? Why do I need it? And how much of our marketing focus should be social media versus traditional print and mail campaigns? In this workshop, Angela Hill from Incitrio will teach you the basics of social media as well as share cutting edge techniques to help you kick-start your online marketing campaign while integrating traditional marketing like print and mail.
Listen to non-profit case studies, large and small; to discover fascinating ways your peers are using social and traditional media to leverage their internal teams. Learn how to create your own social media plan that is scalable and attainable. Discover best practices for training your staff and volunteers to communicate online. Discuss how social media can leverage and augment your existing content.
What Attendees Will Learn:
- Social Media - terminology, tactics and tools
- Best practices case studies from small and large non-profit organizations
- How to create your own social media plan
- How to integrate traditional media like print and mail
- Best practices for training staff/volunteers to communicate online
- How to leverage existing content across multiple platforms to create "buzz"
Members/Non-members: $45
PAYPAL and CREDIT CARD PAYMENTS (preferred): If you selected PayPal as your payment method, click
the registration link above. You will be directed to a secure PayPal site. To register multiple guests, simply
change the quantity in the PayPal site. All major credit cards accepted (you do not need to have a PayPal account).
PAYMENT BY MAIL: Mail check to MSMA, POB 501391, San Diego, CA 92150-1391