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Sheraton Mission Valley
DIRECT MAIL 101
Everything you need to know about direct mail marketing in less than 60 minutes!
Speaker:
Keith Goodman
Vice President, Corporate Solutions - Modern Postcard, Inc.
Keith Goodman is a
20 year veteran in the sales and marketing of technology and marketing products and services. Modern Postcard is a leading
provider of direct mail marketing solutions that has leveraged today's technology to provide the small and mid size business
sector with extremely high quality direct mail products at value pricing. Prior to Modern Postcard, Keith co-founded ThinkDirectMarketing,
Inc. one of the first online direct mail marketing service providers. Previously, Keith held executive level positions with
USA Direct, Inc., one of the nation's largest direct mail marketing companies, and technology industry leaders, NewTek
and Access Graphics. He has also led several startup technology and entertainment ventures.
Presentation Description
Direct Mail Marketing is one of the most effective and profitable types of marketing you can do. It is targeted, measurable, scalable and affordable. This session makes it easy. Attend this session to get the fundamentals of direct mail marketing. Whether you are new to direct mail or just want to brush up on the basics, this session will give you the tips you need to start doing effective direct mail campaigns immediately. See why some of the world's top companies use direct mail. Learn how to target the right market, capture your recipients attention, write copy that will get them to respond and analyze your results to make your next campaign even better.
Session Length: 45min-60 minutes
Key Learning Points
- The benefits of direct mail marketing
- The importance of data and how to acquire it
- How to create a mail piece that's relevant gets a response
$25 Members, $35 Non-Members.
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Registration Form and payment links below.