Events

Presentation will cover some of the compelling reasons to consider expanding direct marketing efforts internationally, including the key elements and stumbling blocks involved in the process. Specific areas of interest to be discussed include:

Reasons to Expand Direct Marketing Worldwide: an overview of selected country-specific statistics that provide some insight into the benefits of worldwide expansion in your marketing efforts.
Address List / Data Source: an overview of the various address data sources and some of the intricacies involved in global addressing.
Data Processing: an overview of the data cleansing options available to insure the integrity of your international mailing list.
International Mail Delivery Options: an overview of the various options for mailing worldwide, including USPS, Direct Entry and Multiple Point Posting options.

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MSMA Members - $28

Non-Members - $35

PAYPAL and CREDIT CARD PAYMENTS (preferred): If you selected PayPal as your payment method, click the appropriate link above for "Member" or "Non-Member". You will be directed to a secure PayPal site. To register multiple guests, simply change the quantity in the PayPal site. All major credit cards accepted (you do not need to have a PayPal account).

PAYMENT BY MAIL: Mail check to MSMA, POB 501391, San Diego, CA 92150-1391