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MSMA's Power of Direct Mail in a Digital Age
Wednesday April 11, 2012
10:00 am - 11:30 am
The workshop describes how digital tools such
as the QR Code and electronic communications can increase the benefits and response of traditional Dircet Mail. We will
explore how traditional direct mail formats can profit from including digital tools that encourage the recipient to engage
and close the paper to digital gap, The value of direct mail is reviewed, as well as the basics of direct mail success including list quality, the creative, and the offer. The QR code is another tool available to the direct mail professional to initiate and gauge response. Attendees will leave with: __A review of proven direct mail fundamental that affect response __How to create a QR Code __The difference and benefits of astatic and variable QR Code __Copy and design elements that increase response and engagement using the QR Code |
Speaker Michael Maguire is the Software Business Development Manager for Neopost USA. He has spoken at The National Postal Forum, Regional Postal Customer Council events, and the Los angeles, Detroit, and Washington DC Direct Marketing Association chapters. He has authored more than 50 nationally published articles on the topics of address quality, direct mail strategy, and mail center automation. He holds an MBA from Michigan State University.
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